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Tow Away Zone: No Parking

Published on April 18, 2017

Let’s talk about investment today.  Not stocks and bonds, but how you allocate your resources in your life. Periodically money comes in, whether that’s daily, bi-weekly, twice a month, a month, or whenever you do work.  There are basic expenses that are impossible to avoid, i.e. food, shelter, utilities, etc.  Hopefully there is a bit of extra money that remains after.  What do you do with those funds?

If you’re like I was, like the majority of people, it’s going to personal purchases.  Those are typically things that prioritize short-term happiness.  Things like new shoes, a handbag you’ve had your eye on, or even a dinner out with friends.  Often times this money is spent before it’s even earned.  But, how many of us think to put these resources towards ourselves and the improvement of our lives instead?  Putting it towards an idea, a business, or some sort of training that furthers our purpose.

I’m guilty.  I used to elect to cut corners in my passion for personal items that I never really needed.  Instead of paying for professional photos, I opted for amateur shots on my new phone.  Instead of paying for graphic design, I opted for clipart.  The ingredients that go into a dish will determine its quality and this pattern of behavior short-changed me personally and professionally.  The personal purchases gave me new toys and minor experiences while taking away from my professional passion and personal development that would make sure I have what I needed and could pursue the impactful experiences that will shape my life and leave long memories.  I didn’t prioritize myself, but was being selfish at the same time. 

The best investment you can ever make is in people and it is impossible to overinvest in yourself.  Don’t be scared to invest in you and START TODAY!  Start by taking a look at your spending and developing a budget so that you know how much you have to invest.  Then list out what would improve your business or yourself for your business that you could acquire in the short and long term.  Commit yourself, next month, to directing funds toward those short term items and make a plan to set resources aside to achieve the long term ones.  Before you get a single personal item, get two items from your business list.  Forcing yourself to prioritize and delay personal purchases will also help you know whether you really need them.  This will get you in the habit of putting yourself and your business first.  Live on Purpose!